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FanDuel Sports Network’s Breakout Growth: How Magnite Technology Drives a 25% Surge in Live Sports Streaming Ads

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by

Lucy
in ,

Estimated reading time: 4 minutes

Key Takeaways

  • FanDuel Sports Network achieved 25% year-over-year ad impression growth through Magnite’s SpringServe platform.
  • Digital live sports viewership is expected to grow more than 14% in 2025, fueling increased ad demand.
  • Magnite’s ad tech balances revenue maximization with viewer experience quality, crucial for live streaming.
  • Advertisers see strong ROI and audience engagement, reinforcing confidence in digital sports media.

Table of Contents

FanDuel Sports Network Scales New Heights in Live Sports Streaming Monetization

Why This Growth Matters Now

The Technology Powering FanDuel’s Success

What This Means for Advertisers and Fans

Looking Ahead: A Smarter, Scalable Sports Streaming Future

FAQ

Sources

FanDuel Sports Network Scales New Heights in Live Sports Streaming Monetization

FanDuel Sports Network has achieved a remarkable 25% year-over-year increase in ad impressions served through a strategic partnership with Magnite, the largest independent sell-side advertising company, highlighting a major shift in live sports streaming monetization[1][2][3]. This surge reflects not only FanDuel’s intensified investment in live sports content but also the critical role of advanced ad technology in capturing growing digital audiences.

Why This Growth Matters Now

Digital viewership of live sports is projected to grow over 14% in 2025, driven by the continuing migration from cable to streaming platforms. As millions of sports fans seek live, flexible viewing options, networks like FanDuel Sports Network are racing to optimize their monetization strategies while maintaining a seamless, high-quality user experience[3].

The Technology Powering FanDuel’s Success

At the center of this growth is Magnite’s SpringServe video platform, which combines sophisticated ad serving, mediation, and programmatic tools designed specifically for live sports streaming. Key features include:

  • Advanced Ad Serving: Enables precise targeting and efficient delivery to maximize revenue.
  • Programmatic & Mediation Capabilities: Balances direct and programmatic demand to increase yield from valuable ad inventory.
  • Ad Quality & Live Stream Acceleration Tools: Enhance the viewing experience by reducing ad load friction and improving relevance[1][2].

Kevin Connelly, Senior Director at FanDuel Sports Network, emphasizes that SpringServe equips them with the agility needed to meet evolving audience expectations and fast-moving market demands[1].

What This Means for Advertisers and Fans

Advertisers benefit from smarter, more relevant ad placements that reach highly engaged sports fans, validated by positive feedback from major clients like Bayer Healthcare. The platform’s ability to deliver measurable ROI encourages further investment in digital sports advertising[2]. For fans, the prioritization of ad quality preserves an enjoyable streaming experience without sacrificing content accessibility.

Looking Ahead: A Smarter, Scalable Sports Streaming Future

The partnership between FanDuel Sports Network and Magnite signals a key industry trend: the rise of programmatic technology as a cornerstone for monetizing premium live sports content. As streaming audiences expand, networks that embrace flexible, data-driven ad technology will likely lead the next wave of growth in digital sports media[3].

FAQ

How is Magnite contributing to FanDuel’s growth?

Magnite’s SpringServe platform provides advanced ad serving, mediation, and programmatic tools that enhance monetization and enable FanDuel to serve more relevant ads at scale, directly contributing to their 25% growth.

What is the expected future of digital sports streaming?

With the increasing migration from cable to streaming and an expected growth in viewership, the future of digital sports streaming involves innovative ad tech solutions that maximize revenue while maintaining high-quality viewer experiences.

Sources