Estimated reading time: 3 minutes
Key Takeaways
- MSNBC rebrands as MS NOW, dropping its Peacock logo amid a corporate spinoff by Comcast’s NBCUniversal into Versant.
- The new name, MS NOW, stands for My Source News Opinion World and signifies a shift towards independent branding.
- The rebranding aligns with NBCUniversal’s plan to separate its cable networks by the end of 2025, emphasizing a move toward editorial independence.
- Other cable brands like CNBC, Golf Channel, GolfNow, and SportsEngine will also update their logos, shedding the Peacock emblem.
- Despite these changes, the network’s editorial focus and progressive tilt will persist, with investments in programming and talent continuing.
Table of Contents
Why Is MSNBC Changing Its Name and Logo?
What Does This Mean for Viewers and Staff?
Broader Impact on Comcast’s Cable Portfolio
Why Is MSNBC Changing Its Name and Logo?
The rebranding comes ahead of NBCUniversal’s planned separation of its cable networks by the end of 2025. Versant, the new company managing these channels, aims to establish fresh identities distinct from NBCUniversal’s legacy branding. The new name, MS NOW, reflects the channel’s editorial pillars: My Source, News, Opinion, World.
The removal of the Peacock logo—NBC’s well-known emblem—signals a clean break from its parent company, further emphasizing independence1.
What Does This Mean for Viewers and Staff?
MSNBC’s leadership, including President Rebecca Kutler, acknowledged that this change might be difficult for long-time employees and viewers attached to the brand. However, they emphasize that the editorial focus and progressive tilt of the network will remain consistent even as the name and look evolve. The network continues investing in talent and programming to strengthen its market position under the new banner1.
Broader Impact on Comcast’s Cable Portfolio
MS NOW isn’t the only brand getting a makeover. Versant will also update the logos of CNBC, Golf Channel, GolfNow, and SportsEngine, all shedding the Peacock to showcase independent branding. Despite these outward changes, all channels will continue to operate strategically under Versant’s umbrella, focusing on deeper audience connections and growth opportunities1.
What to Expect Next?
The transition to MS NOW is more than cosmetic—it’s a deliberate move to differentiate the network in a competitive and evolving media landscape. Advertising deals are in place through NBCUniversal for the next two years, ensuring continuity during the adjustment period. Viewers should watch for refreshed on-air aesthetics and content initiatives aimed at reinforcing the channel’s identity as a premier source of progressive news and commentary1.
FAQ
What is MS NOW?
MS NOW is the new name for MSNBC, marking a rebranding amid the corporate spinoff into Versant. It emphasizes a focus on independent identity and a refreshed aesthetic while maintaining its progressive news and commentary approach.
Will the programming change?
No, the core editorial focus and progressive tilt will remain. The rebranding aims to reinforce the channel’s identity without altering its core content.
When will the rebranding happen?
The transition was announced on August 18, 2025, with the full change expected later this year as the corporate spinoff unfolds.