Estimated reading time: 3 minutes
Key Takeaways
- The Oreo Reese’s collaboration introduces two new treats: the REESE’S OREO® Cup and the OREO® REESE’S Cookie, launching in 2025.
- This partnership combines iconic flavors of chocolate, peanut butter, and Oreo cookies, fulfilling fan demands for innovative mashups.
- Presale begins in August 2025, with a nationwide launch scheduled for September 2025.
- The collaboration emphasizes market disruption through bold brand partnerships and social media buzz.
- Both products will be available in various sizes, including King Size for the REESE’S OREO® Cup.
Table of Contents
The Collaboration Everyone’s Been Asking For
What This Means for Snack Lovers
The Collaboration Everyone’s Been Asking For
For over a decade, fans have clamored on social media, mixing and matching Oreo and Reese’s flavors to create their own homemade mashups. Hershey’s has responded to this demand by crafting two innovative products that blend Oreo’s iconic chocolate sandwich cookies with Reese’s signature peanut butter cream in a way that’s official, consistent, and absolutely delicious.
- REESE’S OREO® Cup: Combines milk chocolate and white creme peanut butter cups with Oreo cookie crumbs. This treat will become a permanent staple in Reese’s portfolio.
- OREO® REESE’S Cookie: Features Oreo chocolate sandwich cookies filled with Reese’s peanut buttery creme and Oreo cookie crumbs. These cookies will be available in an initial launch and return for a broader rollout in January 2026.
Why This Matters
According to Michelle Deignan, Vice President of Oreo brand in the US, this partnership is about listening to evolving consumer cravings and pushing the boundaries of snacking innovation. As a century-old brand, Oreo continually seeks to disrupt the market with bold collaborations—and Reese’s, known for innovation in chocolate and peanut butter, shares that mission.
Dan Mohnshine, VP of U.S. Confection Marketing at Hershey, stressed this collaboration isn’t just another product launch; it’s a landmark moment bringing together two iconic brands to deliver an unprecedented flavor experience.
When and Where to Get Them
– Presale begins August 18, 2025.
– Nationwide retail launch in September 2025.
– Available in multiple sizes, including King Size and Standard Size for the REESE’S OREO® Cup.
What This Means for Snack Lovers
– Fans no longer need to DIY their perfect combination—the brands have officially combined their signature tastes.
– This launch marks a major trend in the confectionery market toward collaborative, experience-driven products.
– Expect social media buzz and creative recipes around these new treats, fueling further excitement and potentially inspiring more innovative partnerships.
Final Take
The Oreo Reese’s collaboration is a landmark event in snacking culture, perfectly timed to capitalize on years of fan enthusiasm and social media demand. Whether you prefer the creamy peanut butter cups with Oreo crumbs or the classic Oreo cookie with a peanut buttery twist, this mashup promises to delight taste buds and redefine chocolate and peanut butter indulgence in 2025 and beyond.
Stay tuned for the presale launch mid-August and prepare for a nationwide rollout this fall—this is one sweet union neither Oreo nor Reese’s fans will want to miss.
FAQ
When does presale start for the Oreo Reese’s collaboration?
Presale begins on August 18, 2025, paving the way for the nationwide launch in September 2025.
What are the two new products involved in this collaboration?
The collaboration features the REESE’S OREO® Cup, which combines milk chocolate and white creme peanut butter cups with Oreo cookie crumbs, and the OREO® REESE’S Cookie, consisting of Oreo chocolate sandwich cookies filled with Reese’s peanut buttery creme and Oreo cookie crumbs.
Will these treats be available in different sizes?
Yes, the REESE’S OREO® Cup will be available in multiple sizes, including King Size and Standard Size.